The subjects responded to an ad placed on-line that asked one simple question; How do you love? This question was followed only by an email address. observationOne begun sifting through the responses using an advanced algorithm that analysed not only the response to the initial question, but also how those answers might connect with the others. Our research team was not permitted to view the submissions ahead of time, to remove any subjective leanings in the final selection. Three (3) suitable participant were highlighted.